Here’s how admins can use these tools to understand adoption, support teams, and assess business value.

What does that add up to?

20 sellers × 2 briefs per week × 3 hours saved × 46 weeks = 5,520 hours

Estimated annual capacity value

Assume the team puts 50% of that time into productive work, valued at a fully loaded employee cost of $75 per hour. Sellers could use that time to connect with new prospects, follow up on opportunities, and spend more time with customers.

5,520 hours × 50% × $75 = $207,000

Assume $60,000 for AI, setup, training, and ongoing support.

($207,000 − $60,000) ÷ $60,000 = 245% illustrative ROI.

The value of a workflow can extend beyond productivity. In sales, better account research and a shared understanding of the customer can support deeper conversations, stronger relationships, and new opportunities. Teams can then measure whether those improvements lead to additional business outcomes, like accelerated deal cycles or increased win rate.

All figures are hypothetical. ROI reflects estimated capacity value and excludes potential benefits from higher win rates, larger deal sizes, or other sales outcomes.

The business impact customers are seeing with AI

From shipping software to running live events, customers are putting AI to work on tasks that matter to their businesses: