Google’s Gemini AI assistant is hitting the road in millions of vehicles

Google announced on Thursday that it will begin rolling out Gemini to cars with Google built-in, marking a significant upgrade from the current Google Assistant. The move signals Google’s push to bring more advanced, conversational AI into the driving experience.

The announcement follows closely behind news from General Motors, which revealed yesterday that Gemini is coming to approximately 4 million vehicles from model year 2022 and newer, spanning brands like Cadillac, Chevrolet, Buick, and GMC. However, today’s announcement didn’t name specific automakers, suggesting that Gemini won’t be limited to GM vehicle

The rollout will begin in the U.S. with English-language support, with availability expanding over the coming months. Notably, Gemini isn’t just reserved for new vehicles, but also for compatible existing cars via software updates.

Cars with Google built-in first launched in 2020. Now, according to Google, the new Gemini update enables a more natural, conversational way for drivers to interact with their vehicles. 

Soon, drivers will be able to speak more freely to complete tasks, explore ideas, or retrieve information. For instance, a driver could say they want to stop for lunch at a highly rated sit-down restaurant with outdoor seating along their route. Gemini can pull relevant suggestions using data from Google Maps, then handle follow-up questions like parking availability or menu options, including dietary preferences. 

Gemini can also complete tasks like turning on the heat, provide directions, recommend music, retrieve vehicle information, summarize incoming messages, and help drivers respond hands-free. 

Additionally, there’s Gemini Live, which is currently in beta and allows for more open-ended, real-time conversations. Drivers can activate it by tapping a button in the interface or by saying, “Hey Google, let’s talk,” enabling brainstorming, learning, or general discussion while on the road.

Drivers who are signed into their Google accounts in compatible vehicles will be prompted with the option to upgrade. Once enabled, Gemini can be accessed through voice commands, the on-screen microphone, or steering wheel controls.

Google says it plans to expand Gemini support to additional languages and regions. Future updates are also expected to deepen integration with services like Gmail, Google Calendar, and Google Home.

When you purchase through links in our articles, we may earn a small commission. This doesn’t affect our editorial independence.

Lauren covers media, streaming, apps and platforms at TechCrunch.

You can contact or verify outreach from Lauren by emailing laurenf.techcrunch@gmail.com or via encrypted message at laurenforris22.25 on Signal.