Microsoft wants to show you ads in Windows 11’s Start menu. Here’s how to prevent them

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Microsoft wants to show you ads in Windows 11’s Start menu. Here’s how to prevent them


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Microsoft is checking out a method to additional mismanage the Home windows 11 Get started menu: showing icons for really useful apps. In a Friday blog post saying the fresh Home windows 11 Insider Preview Manufacture for the Beta channel, the corporate detectable that it’s “now trying out recommendations to help you discover great apps from the Microsoft Store under Recommended on the Start menu.”

Clicking the Get started button in Home windows 11 presentations two categories within the Get started menu — one for Pinned apps and one for Really useful apps. Icons for Microsoft Collect apps may just now probably seem within the Really useful category.

Earlier than you get started hollering at Microsoft, the fresh advertisements will seem just for sure folk. To be granted the distinction, you want to be operating Home windows 11 Insider Preview Manufacture 22635.3495 (KB5037000) and be enrolled within the Beta Channel for insiders. Even upcoming, the trait is simplest rolling out to a little subset of Home windows 11 Insiders. Plus, you will have to be the usage of Home windows 11 as a person person. PCs which might be regarded as industrial units, which means the ones controlled through organizations, gained’t be subjected to the advertisements.

Additionally: Home windows 11 FAQ: ZDNET’s improve information and the entirety else you want to grasp

Moreover, disabling the advertisements is discreet plethora. If you happen to’re operating the desired Home windows 11 Insiders manufacture and get started eye the really useful apps, right here’s what you’ll be able to do. Head to Settings > Personalization > Get started. Flip off the transfer for “Show recommendations for tips, app promotions, and more.” Right here, you’ll be able to additionally exchange the series on the lead of the display to “More pins” (this may release the quantity of area taken up through the Really useful category).

Turn off recommended apps in the Windows 11 Start menu
Lance Whitney/ZDNET

Simply since the trait is turning up in a fresh Home windows 11 Insider manufacture doesn’t essentially cruel it’ll see the luminous of while for everybody. As Microsoft reminded us all in its weblog put up, the corporate ceaselessly tries out fresh options that by no means get spared. The speculation is to check them out amongst Home windows Insiders and gauge their comments.

As a Home windows Insider, I’ve some comments, none of which is printable. Regardless of being a $3 trillion corporate with $227 billion in income in 2023, Microsoft it seems that feels the want to eke out more cash from Home windows customers through anxious them with advertisements.


That is some distance from the primary present Microsoft has attempted to tug this sort of stunt.

The corporate has been including advertisements to sure variations of Home windows because the origination of Home windows 8. A few of these tug the method of banner advertisements. Others seem as really useful or promoted apps, a kind of promoting that has popped up in Home windows 10. When folk whinge, the corporate incessantly, however now not all the time, reverses route and broadcasts that the advertisements in query had been simply an experiment.

To be truthful, eye an occasional really useful app within the Get started menu isn’t probably the most obvious form of promoting. Nonetheless, that’s now not the purpose. We already pay for Home windows as a part of the fee constructed into computer systems through PC distributors. We shouldn’t should be subjected to advertisements as otherwise for Microsoft to squeeze much more income out folks.