DataDome's Inaugural E-Commerce Holiday Bot & Online Fraud Report Reveals the U.S. as the Top Source of Bot Attacks

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DataDome's Inaugural E-Commerce Holiday Bot & Online Fraud Report Reveals the U.S. as the Top Source of Bot Attacks

NEW YORK, Feb. 7, 2023 /PRNewswire/ — DataDome, the global leader in advanced bot and online fraud management, today released its inaugural “E-Commerce Holiday Bot & Online Fraud Report” which analyzes bot traffic during fraudsters’ busiest time of year – the holiday season. The study identifies and quantifies the proliferation of bots, aggregating and analyzing traffic data of more than 110 billion requests made in Q4, 2022 across a range of e-commerce sites DataDome protects.
“During flash sales events such as Black Friday and Cyber Monday, e-commerce platforms typically face at least five times – and sometimes up to 30 times – more bot attacks than on normal days,” said Benjamin Fabre, CEO & Co-Founder of DataDome. “As bad bots become more sophisticated and difficult to thwart, staying ahead of them is imperative. This holds true particularly during flash sales and the busy holiday season, when the impact of these attacks is maximized.”
DataDome analyzed the website, mobile app and API traffic of e-commerce businesses it protects, across clothing, footwear, ticket, and electronic retail among other companies located in the United States, Europe, Australia, and Asia. Key observations from the report include:
“Fraudsters are getting easier access to more sophisticated bots and technology every day. As the ease and ROI of online fraud increase, so do the frequency and intensity of bot attacks,” said Antoine Vastel, PhD, Head of Research at DataDome. “Yesterday’s basic bot mitigation measures are no match against today’s evolving threats—especially bots that use ISP proxies and machine learning to mimic human behavior. Now more than ever, it is critical that retailers protect all endpoints from attacks, as threats target the weakest link in their infrastructures.”
The full research report, “E-Commerce Holiday Bot & Online Fraud,” is available here. On February 16, 2023 at 12:00p EST, DataDome’s Head of Research will host a webinar that dives into the report’s findings.
For more information about DataDome’s fraud detection and prevention, visit
About DataDome
DataDome’s bot and online fraud protection detects and mitigates attacks with unparalleled accuracy and zero compromise. Our machine learning solution analyzes 1 trillion data points per day to adapt to new threats in real time. Our 24/7 SOC experts protect hundreds of high-profile brands worldwide, including Reddit, Patreon, and AngelList. A force multiplier for IT security teams, DataDome is fully transparent, easy to deploy, and frictionless for consumers. In 2022, DataDome was named a Strong Performer in the Forrester Wave: Bot Management and ranked the top G2 Leader in Bot Detection & Mitigation for Fall 2022 and Winter 2023.
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