Compliance Is Not Enough: How to Manage Your Customer Data

Did you know that over 83% of companies experience data breaches because of inaccurate data management?
Data breaches can cause serious issues, such as information leaks, file corruption, and stolen property.
The good news is that you can avoid all those issues with proper customer data management. Here’s what you need to know about effective customer data management for keeping your business safe, secure, and profitable.
1. Keep Data Clean
One factor of misinformed decisions involves something called dirty data. To get a better idea of what dirty vs. clean data looks like, we’ve broken things down in the table below:
CLEAN DATA
DIRTY DATA
Keeping data clean includes validating and updating email addresses, home addresses, and phone numbers as needed. It also involves deleting obsolete contacts and removing any duplicated data.
Data cleansing can also involve the following:
When you do all these, you’re enhancing your data’s current value. Having clean data within your organization ensures no miscommunications or missed opportunities when interacting with current and potential customers.
2. Centralize Your Data Storage
Data storage centralization focuses on keeping data in a single location to help streamline processes and prevent inaccurate or incorrect data.
Centralizing your data storage also promotes better control and mobility of the information, enhancing your business’ overall workflow and boosting efficiency.
Also, having a single data storage system allows quicker and easier maintenance. Imagine running multiple storage systems with different nodes — this makes it difficult to locate the problem whenever a failure occurs.
Finally, centralized data storage systems are easier to safeguard. In contrast, distributed storage systems become more vulnerable and difficult to analyze once a data breach occurs.
Here are a few examples of data storage that you can implement:
3. Implement Data Sharing
Data sharing is a give-and-take process that involves various departments gaining access to the company’s data.
Implementing data sharing can help the company’s data and analytics personnel access the data they need when they need it. This results in better analytics strategies for the business’s enhanced digital transformation.
When companies allow data sharing, they also improve efficiency. This is because more employees can access the information they need, speeding up the workflow.
Of course, when implementing data sharing, you must ensure you’re doing so carefully. Otherwise, you can easily run into data breach issues. And, of course, informing customers of data breach issues is never fun.
So, use trusted and encrypted data-sharing systems that allow you to transfer information among users safely.
4. Create a Data Governance Strategy
Data governance is another important part of data security and proper management and organization of information.
Essentially, it refers to managing the integrity, usability, accessibility, and security of your company’s data.
Creating a data governance strategy also ensures all employees have the same goal for managing your company’s customer data.
The three main parts of an effective data governance strategy include:
The goal of a data governance strategy is a data dictionary, or a tracking plan. It should explain each piece of data collected, its owner, and the purpose of its collection.
5. Back up your data
Roughly 58% of small businesses haven’t considered backing up their data. This is a big problem because if that data gets corrupted or goes missing, those businesses won’t have a way of restoring it.
One key method of managing your customer data relies on backing it up. A backup protects your business against data leaks, lost data, corrupted data, and other loss-related issues.
The three most common backup methods are:
Any of these methods can help protect your customer data against any type of loss.

Best Practices

Effective customer data management helps protect customer privacy and prevent internal and external communication. It can prevent serious issues such as information leaks and data corruption.
A good data management strategy should involve centralized data storage, data sharing, and data governance, clean data, and regular backups.
By implementing these best practices, you’ll be able to protect your company’s data while ensuring your customers stay confident in your business’s reliability.
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